4 steps of a holistic internet marketing Campaign

Attraction – what you have to do to attract visitors to your website. In order to drive traffic to your website you must advertise online. Pay per click (PPC) in particular will drive interested visitors to your website. Search Engine Optimisation (SEO) will also generate traffic to your website. Viral Marketing is another tool that will drive a large number of new visitors to your site.

Retention – How to keep these visitors on your site and how to make them return. With a good web copywriting and a good user experience and user interface you can keep customers on you page and even make them return for more. Your email newsletter will also make customers to repeatedly visit your website. A blog will also keep visitors on your website and cause them to revisit your website.

Conversion or purchase – how to get these users to respond to all your call to action and to eventually buy your product/services.  A good web copywriting and blogging will convert potential leads to potential customers. Also a good web design will also increase conversion rate due to the good user experience it creates.

Measurement – How to record, keep track, and analyse these users’ activities in order to improve on your website. With web analytics you can track and analyse user data so as to better project for the future and improve on your product/services